A scene in Nike Korea’s new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It’s one in a series of arresting urban images in an energetic spot celebrating rule-breakers. Everything is tied together with a catchy track by Jay Park, Korean-American rapper and hip-hop artist.

The song and music video are a collaboration between Nike and Park; it’s called “Run It,” and it’s part of a campaign called “Impossible to Ignore,” which honors people who ignored conventions to cut their own path. The ad, from Wieden & Kennedy Tokyo and directed by We Are From LA, is just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea. Set in a gritty, wintry Seoul, it’s got a big cast ranging from elite athletes to ordinary people. (Kudos to the kid doing a random joyful dance performance at the convenience store).

The music video includes appearances by SukHee Shim, an Olympic gold medalist in short track speed skating; HyunMi Choi, a world champion female boxer who is a North Korean refugee; HyunMin Han, a half-Korean, half-Nigerian model; and a choreographer who goes by two names, J Black and J Pink, a feminine alter ego.

People can take their own videos showing self-expression through sport and send them to Nike via South Korea’s Kakao messaging app; Wieden Tokyo and Stink London will wrap them into a fan-made lyric video version of Park’s tune, which has backup vocals by Jessi and Woo Wonjae.

Source: AdAge

For most actors, a supporting role alongside Sandra Bullock and Cate Blanchett doesn’t usually land on their plate four years after starting out on YouTube – as a rapper. Yet that is exactly what has happened to Nora Lum, AKA Awkwafina. The 29-year-old Queens-born multihyphenate has gone from a job at an air-conditioning company and

In terms of odd couples, this one takes the cake. We’re talking a kimchi-laced protein cake in the case of Je-Yong Ha, a wealthy Korean playboy who has recently made public his relationship with American movie star Lindasy Lohan. Known as the Korean hulk, this wealthy Korean has been called the Korean Dan Bilzerian. An

Dumbfoundead – “형” (Hyung) (Feat. Dok2, Simon Dominic, Tiger JK)
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나는”형” 이라는 단어 자체의 의미 보다는 나이, 성별, 인종 과 관계 없이 남녀노소 불문하고 서로 존중하는 의미를 보여주는 싱글 “Hyung” 은 강한 메시지를 가졌지만 가볍게 즐길수 있는 요소 또한 갖추고 있어요

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Filling Hammerstein Ballroom on Halloween Weekend is no mean feat, and fans packed the New York City venue on Saturday (Oct. 29) night to see Korea’s self-proclaimed baddest female kick off her first U.S. solo tour. With Scooter Braun and Jeremy Scott’s support, several English singles, and a recent performance of her new song “Lifted” on The