KPOP Archive HOME > KPOP

A scene in Nike Korea’s new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It’s one in a series of arresting urban images in an energetic spot celebrating rule-breakers. Everything is tied together with a catchy track by Jay Park, Korean-American rapper and hip-hop artist.

The song and music video are a collaboration between Nike and Park; it’s called “Run It,” and it’s part of a campaign called “Impossible to Ignore,” which honors people who ignored conventions to cut their own path. The ad, from Wieden & Kennedy Tokyo and directed by We Are From LA, is just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea. Set in a gritty, wintry Seoul, it’s got a big cast ranging from elite athletes to ordinary people. (Kudos to the kid doing a random joyful dance performance at the convenience store).

The music video includes appearances by SukHee Shim, an Olympic gold medalist in short track speed skating; HyunMi Choi, a world champion female boxer who is a North Korean refugee; HyunMin Han, a half-Korean, half-Nigerian model; and a choreographer who goes by two names, J Black and J Pink, a feminine alter ego.

People can take their own videos showing self-expression through sport and send them to Nike via South Korea’s Kakao messaging app; Wieden Tokyo and Stink London will wrap them into a fan-made lyric video version of Park’s tune, which has backup vocals by Jessi and Woo Wonjae.

Source: AdAge

Dumbfoundead – “형” (Hyung) (Feat. Dok2, Simon Dominic, Tiger JK)
Produced by BIG BANANA

Subscribe to BORN CTZN: http://bit.ly/bornctzn

나는”형” 이라는 단어 자체의 의미 보다는 나이, 성별, 인종 과 관계 없이 남녀노소 불문하고 서로 존중하는 의미를 보여주는 싱글 “Hyung” 은 강한 메시지를 가졌지만 가볍게 즐길수 있는 요소 또한 갖추고 있어요

Available on:
iTunes: https://itunes.apple.com/us/album/%ED…

Apple: https://itunes.apple.com/us/album/%ED…

Spotify: http://open.spotify.com/album/70SVhJG…

Google https://play.google.com/music/m/Bgkzg…
https://play.google.com/store/music/a…

Directed by THE CUT
www.cut.studio
@officialcutstudio

Dumbfoundead
Website: https://www.dumbfoundead.com
Facebook: https://www.facebook.com/dumbfoundead
Twitter: https://twitter.com/dumbfoundead
Instagram: https://www.instagram.com/dumbfoundead
Youtube: https://www.youtube.com/user/dumbfoun…
Soundcloud: https://soundcloud.com/dumbfoundead

BORN CTZN
Website: www.bornctzn.com
Facebook: https://www.facebook.com/bornctzn
Twitter: https://twitter.com/bornctzn
Instagram: https://www.instagram.com/bornctzn
Youtube: https://bit.ly/bornctzn
Soundcloud: https://soundcloud.com/bornctzn

Dok2
Website: http://www.illionaire.kr
Facebook: https://www.facebook.com/IllionaireRe…
Twitter: https://twitter.com/notoriousgonzo
Instagram: https://www.instagram.com/dok2gonzo
YouTube: https://www.youtube.com/user/1LLIONAIRE

Simon Dominic
Facebook: https://www.facebook.com/officialSIMOND
Twitter: https://twitter.com/babospmc
Instagram: https://www.instagram.com/longlivesmdc
YouTube: https://www.youtube.com/user/AOMGoffi…

Tiger JK
Website: https://drunkentigerintl.com
Facebook: https://www.facebook.com/DrunkenTiger
Twitter: https://twitter.com/DrunkenTigerJK
Instagram: https://www.instagram.com/drunkentigerjk

BIG BANANA
Instagram: https://www.instagram.com/bigbananamusic
Soundcloud: https://soundcloud.com/bigbananamusic